ABSTRACT
This study is based on an understanding of the state of development of small tourism businesses in Almaty, one of the oldest settlements located along the Great Silk Road. The aim of the study was to obtain accurate data on the current state of development of small tourism businesses in Almaty and to identify problems and prospects. In the course of the research, 655 questionnaire responses from business owners and managers meeting the selection criteria were selected and rigorously monitored over a period of 3 months. As a result of the study, the most important problems of small tourism businesses in Almaty were identified, which include: 75.7% of respondents lacked knowledge about tourism activities;53.6% of entrepreneurs do not conclude contracts with employees;82% of business representatives do not have marketing plans;and, as a consequence, inability to obtain loans from banks;and the consequences of the war in Ukraine. However, we also saw some positive trends in the survey: the willingness of respondents to overcome the consequences and the crisis of the covid pandemic-19;motivation to develop their own business;28.7% of young entrepreneurs;74.7% of individual entrepreneurs invest in small tourism businesses. Thus, this study is an auxiliary tool for solving the problem of sustainable development of tourism infrastructure of Almaty, service activities, problems arising in small tourism business.
ABSTRACT
The aim of this paper is to identify and analyze the four core driving forces that shaped the complex picture of rural tourist businesses. These driving forces are marketability, participatory, crisis mitigation and sustainability. This study focused on the scholarly perspective to study and analyze the rural tourism businesses' literature and its link with these four driving forces. By using the bibliometric analysis technique and VosViewer as a visualization tool, the results revealed that less than 50% of rural tourism literature was concerned with local businesses. Regarding the four driving forces, sustainability was the most linked force with the rural tourism businesses' scientific production. Contrarily, a relatively small body of the rural tourism businesses' literature discussed marketability, participatory and crisis mitigation, despite their significant role in the development of these local rural businesses. In addition, the results of this study showed the interest of rural tourism articles in the crisis mitigation pillar, especially recently after the COVID-19 pandemic.
ABSTRACT
Tea culture tourism is a product of the combination of agricultural tourism and ecotourism. After the COVID-19 period, this product is more and more popular. Tourism performance is an important index for measuring the development level of tourist destinations, and research on the influencing factors of tourism performance is an important way to promote the high-quality development of tea culture tourism. Using the tea tourism town of Wushan as a case study, 452 valid questionnaires were used as research data, and exploratory factor analysis, paired sample t-test and IPA analysis were applied. The results indicate that: (1) tourism performance is mainly divided into 5 dimensions and 22 specific indicators, including service quality, resource environment, tourism transportation, tourism-supporting facilities and tea tourism products;(2) there is a significant difference between the degree of importance and performance of visitors to each indicator, and the overall tourism performance of the case sites at an average level;(3) convenient service, professional service, business management, park traffic, parking conditions, environmental design, shopping environment, tea quality, and tea culture characteristics are potential advantageous factors, and ‘service with a smile', accessibility, trail layout, overall image, air quality, natural scenery, landscape vignettes, network communication, public toilets, sanitation facilities, tourist service centers, tea travel activities, and tourism souvenirs are areas in need of improvement. © 2023 by the authors.